There was ZERO time to waste. We connected with the owners of Coastal Exteriors in late February and we saw a report provided by the current marketing team. The KPIs were extremely alarming. So we dug deeper, and came to conclusion that it was a team of freelancers over promising and under delivering. (Tip: don't hire a freelancer if you want to make marketing work).
We restructured everything...from landing page optimizations, post-lead user flow, front-end and back-end offer, budget allocation and consulted them on how to track sales efficiently.
On this pace, we are looking to add $3,500,000 this year to their bottom line revenue.